Press release
06 July 2010
Ministry of Enterprise, Energy and Communications
Minister for Enterprise and Energy Maud Olofsson comments on latest tourism figures for Sweden
The Swedish Agency for Economic and Regional Growth presented new tourism figures for Sweden this morning. The total turnover from tourism increased by over 6 per cent to SEK 251.7 billion. Export value, measured as foreign visitors' consumption in Sweden, rose by almost 13 per cent to SEK 93.6 billion in 2009.
"I am extremely pleased to see this development. Tourism creates both export revenue and new jobs. And Sweden has so much to offer. From sea-bathing and beautiful raukar' rock formations here on Gotland, to ski holidays and ice hotels in Norrland, to large cities offering many fine attractions; and soon people will also be able to take a trip to space from Kiruna. These are just a few examples of the variety of destinations to choose from in Sweden. The Swedish tourist industry is a growing and labour-intensive sector which is primarily made up of lots of small companies. The industry employs a total of approximately 160 000 people, and we have seen an increase of almost 30 per cent since 2000. This can be compared with the total increase in employment of 4 per cent during the same period. Good general conditions for enterprise, growth throughout the country and major investments in infrastructure are important if the tourist industry is to flourish," says Ms Olofsson.
Contact
Lisa WärnPressekreterare hos Maud Olofsson
