Promotion of trade, investment and Sweden
Trade and investment promotion aims at encouraging growth, full employment and development in Sweden by promoting exports, imports and foreign investment in Sweden. Creating a strong image of Sweden abroad is another means of promoting Sweden.
Trade and investment promotion
Promotion is about creating favourable conditions for Swedish interests and raising Sweden's profile. The MFA and Sweden's embassies and consulates work together with government agencies such as the Swedish Trade Council and Invest Sweden, and also with private companies, to make it easier for the Swedish business sector to compete in international markets and to contribute to increased Swedish trade and more foreign investments in Sweden.
Promotion of Sweden
The MFA also works with VisitSweden and the Swedish Institute on long-term promotion of Sweden (raising Sweden's profile) where cooperation and long-term relations with other countries are promoted through such means as exchanges in culture, education and science.